Most people in Silicon Valley have heard of Lil’ Miquela, 2.7M followers on Instagram alone puts her in the category only 10M behind Lizzo… here’s the catch, she’s an avatar.
Not a real person.
This trend of Avatar social profiles has merged with music, and I personally think it’s epic.
The Rolling Stones are limited by the number of shows they can travel/perform per week. Not an avatar.
They can perform in 50 states all at the same time, on stage, on a giant screen.
I started learning more about this trend, discovering:
https://www.buildingstans.com/blog/afrobeats-meets-fashion-and-the-metaverse
WAIT! The founder of this blog was willing to talk with me? And record a podcast? More to come.. first…
Here’s 3 Avatar rappers who are proving this trend interesting..
FN Meka
204K - instagram
10M - TikTok
2 - Alien Pharoah
Another up and coming… musician? artist? avatar?
I recorded a podcast with the person behind this artist… and as soon as I can fix the audio issues I’ll launch it 😂
3- Bored Ape Yacht Club
Eminem paid $450,000 and Snoop Dogg paid nearly $1,000,000 for that… ape? Monkey? Avatar?
And then they went and got 83M views on the music video they made with their animated characters. With Snoop reportedly launching and entire album by his Bored Ape, soon.
Why are avatar artist valuable? Two words..
Avatar Cameo.
You can put them in animated movies, easily rig and animate them for brand commercials, and not to mention the visuals you can create on social
Lil Wayne once rhymed…
“I might be in the sky flying with the fishes,
or, maybe in the ocean swimming with the Pigeons.
See, my world is different.”
But after doing research for this article, I realized we might truly be in a virtual world flying with the fishes after this next evolution of music.
~Don