(Day 5/60) Please tell me what I can do to bring you value, and 'Metrics, Metrics, Metrics'
Writing this in the middle of awful turbulence 🛫, wish it wasn’t the newsletter with the most numbers so far. But, alas…
TLDR:
1) Take the reader survey and give your opinion (everything helps!)
2) How I can improve and you can benefit as a reader?
3) Interesting LinkedIn insight about how YOU can grow your engagement
It’s time to survey everyone to get your opinion on what you think I can do better with this newsletter/linkedin.
I’m trying to collect anonymous responses about what information you are looking for, and how I can bring you value in the newsletter.
Newsletter
Reader Survey — How Can I Make This Better For You?
Our newsletter ended the week with 2K free subscribers, and 5K total views.
LinkedIn
I had a pretty good 2022 for Growth on LinkedIn. Nearly 300K impressions over the past 365 days.
However, my annual engagement rate is 0.79%. And both my past 7 days, and 365 day average, are below a 1% engagement rate.
Last 7 days, had 40K impressions on LinkedIn, 300 engagements. This engagement rate of 0.8% is below my research of a 3.16% avg. engagement rate across LinkedIn. Looking at the graph below…
Find your profile size
Analyse the various types of media, and correlate avg. engagment rate to your ‘profiel size’ in the X axis
It’s interesting that Video brings the most engagement, yet I don’t do it. Also, it’s one of the least used media forms on LinkedIn. Well behind image and link’s. So, I’m going to start doing a lot more video in an attempt to pass 10K followers on Linkedin (±10% away from that goal)
Key lesson:
If you want to grow your LinkedIn backing, you need to leverage video
Thank you!
I would really appreciate your help in me figuring out how to build a succesful newsletter/following online. I have always loved communities, so this would be an incredible way to leverage my network to understand how I can improve.
»» Take the full survey here and give your opinion on how I can improve and you can benefit as a reader! https://forms.gle/vGfpnEUUL6PrFfzQ9
Goal Today
Get at least 5 survey responses!
Enjoy the time off tomorrow, and 1/2 day today!